What if cars really were like computers? You'd have a helpline to assist in solving problems as they came up... Now just imagine if the same people that answer the phones at Microsoft had to answer the General Motors helpline...
HelpLine: "General Motors HelpLine,
how can I help you?"
Customer: "I can get in through
the driver's side door just fine, but I can't open the passenger's side."
HelpLine: "How did you try to open
the passenger's side?"
Customer: "I pulled up on the handle,
just like on the other side."
HelpLine: "People are always making
that mistake. You have to push on the passenger's side. Remember, you're
always moving the handle toward the left of the car. It's more consistent
that way."
HelpLine: "General Motors HelpLine,
how can I help you?"
Customer: "How do I turn my windshield
wipers on?"
HelpLine: "There's a little button
on the radio console . . ."
Customer: "Radio console??"
HelpLine: "Yes, it's more efficient
to have all the controls in one central position. Look for the one with
a shape like a piece of pie on it."
Customer: "And that's the windshield
wiper button? I was always wondering what that did."
HelpLine: "People are always asking
that. You'd think they'd be more familiar with the principles of graphic
design."
HelpLine: "General Motors HelpLine,
how can I help you?"
Customer: "My car will go forward,
but when I put it in reverse, nothing happens."
HelpLine: "What model do you have?"
Customer: "It's a brand new 1994
Mongoose."
HelpLine: "Yes, but it is a 1994R
with a big R or 1994r with a small r?"
Customer: "I don't know. Let me
find out and I'll call you back."
HelpLine: "Alright, but let me tell
you you've probably got the small r model. You'll need to upgrade to the
big R version to go in reverse."
HelpLine: "General Motors HelpLine,
how can I help you?"
Customer: "I just called about the
car that wouldn't go in reverse."
HelpLine: "Well, yes, we get a lot
of calls about that."
Customer: "It turns out I have the
small r model. But I bought the one with the 'Reverse gear option'."
HelpLine: "Yes, that's the option
to upgrade to a reverse gear."
Customer: "Why don't they all just
come with a reverse gear in the first place?"
HelpLine: "Well, that's very difficult
to do, even for our world-class engineers, and not everyone may want it.
Also, it makes the car more complicated to drive. So we offer it as an
option to our 'power drivers'."
Customer: "How come all the Jupiters
have had it standard since 1974?"
HelpLine: "Ahem. Well, yes, they're
not a market leader, they're just for people who really like working on
cars. If you really want to get involved in those kind complicated details,
go right ahead . . ." But really, we're leaving out an important
part:
HelpLine: "General Motors HelpLine,
how can I help you?"
Customer: "My car just caught fire."
HelpLine: "I see. And what model
was it?"
Customer: "1994r Mongoose."
HelpLine: "Big or small . . ."
Customer: " . . . small r."
HelpLine: "And your registration
number?"
Customer: "426917-woof-271828-arf-314159-spam."
HelpLine: "And where did you buy
your car?"
Customer: "Fast Eddie's Sports-o-rama
in Glendale."
HelpLine: "And what was the name
of the salesman?"
Customer: "I don't remember."
HelpLine: "I see. Are you sure you
didn't steal this car?"
Customer: "Of course I didn't steal
it!"
HelpLine: "And would you be interested
in purchasing our extended service contract?"